She aims to make her listeners feel that, much like her, they belong too.

Seeing as Indians in the American music scene is a rarity, Apoorva set out to represent all people who feel like outsiders with her soulful R&B music. When life is looking bleak, remember that there are a million different ways things can happen and its still possible that things can turn out the way you want it to.”Īpoorva is an Indian-American musician whose name means “ never before” in Sanskrit. In true symbolic fashion, Apoorva wants the song to ignite a fire under her listeners that motivates them to go beyond their comfort zone. The idea of the Phoenix resonated deeply with Apoorva, and it became the inspiration for the entire song. With vivid imagination, she visualized herself as a phoenix being reborn stronger and more radiant than ever. Determined to find the silver lining, Apoorva used her isolated time for self-improvement and growth. A song about renewal, “Phoenix Unbound,” is meant to transform listeners and inspire them to achieve their fullest potential.Īpoorva wrote “Phoenix Unbound” during the global pandemic when the world was shut down, and everyone was forced into isolation. With her main objective being to seamlessly blend R&B, soul, and new age, Apoorva successfully crafted the song to beautifully and eloquently showcase the story behind the lyrics. “ Phoenix Unbound” was two years of hard work in the making for R&B and soul artist Apoorva.

Phoenix unbound